How To Write An Engaging Job Description

April 28, 2017

A common issue in the temp staffing sector is with workers dropping shifts at the last minute due to perceived differences between the job description and the actual job. Whilst unforeseeable changes will always occur, having a job description that accurately details the role and its expectations, uniform, time requirements and more will certainly help towards reducing the number of dropped shifts. In this post, we will look into how best to structure a well-tailored job description; what to include, omit and everything in between!


JOB TITLE
First off, knowing exactly what a job entails is key to engaging job seekers and getting them interested in your positions, so be sure to accurately describe the job in the title. Sometimes however, a role will not always fit nicely into a ‘Waiter’/’Barista’/’Cloakroom Attendant’ category so feel free to be more descriptive when needs be.

If you have some trouble coming up with a good, descriptive job title for the role, try typing it into Google and scroll down to the ‘Suggested Searches’ for a list of similar roles - you can use this to see what is similar to and/or a better fit for what you have to offer;

job-description.pngFor example, when we searched for ‘restaurant runner roles’, Google provided us with other search options for ‘food runner’, ‘office runner’ and ‘hotel runner’-related positions, and it’s specifications such as these which will help drill down and better explain the role, which in turn will secure more interested job seekers who are well-informed on the shift they are hoping to register for.


JOB DESCRIPTION
OK, the main meat of the document! There is nothing worse than having a position that you need filled ASAP, and then having several people sign-up who are not suitable for the position; a well-prepared and detailed description will solve this issue!

Things to bear in mind;
Don’t ramble - In order to improve readability and keep your reader engaged, try to keep the length under 250-300 words.
Emphasise - **Highlight key parts** of your description to make them stand out.
Clarify - Try not to use unnecessary jargon about the role - keep it light, accessible and easy for everyone to read.
Specify - Explain exactly what skills you are looking for, and exactly what the role will involve.
Be clear about the industry and environment the position is related to; the level of service required from a waiter at a chain restaurant compared to a high-end establishment can be vastly different.

The above points will help you to create a clearer job description including what the role entails and the type of worker that you are looking for in order to fill the role. Doing these things will help you to attract a more informed group of workers who are clear about the duties related to the role.

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OTHER THINGS TO REMEMBER
With regards to uniform, we see a lot of ‘all black’ stated when, in fact, the client will have a more strict dress code in mind. As a client, be sure to take the time to detail the necessary uniform for the job; if shiny, black shoes are something that is vital to the role - include it! Furthermore, if an event requires a particular level of grooming, be it clean-shaven, no tattoos, hair in a bun or something different, it's better to be clear in the beginning rather than hire someone uninformed and then needing clarify before the shift or even turn them away on the night. However, there are some things to bear in mind when being detailed which leads us onto…


DISCRIMINATION
Be sure that you are not unfairly discriminating in any way in your role description. This could be in many ways, for example, by gender or ethnicity. Though often inadvertent, using certain words or phrases in your job description could possibly be read as discriminatory and would end up limiting the number of capable job seekers applying for the role. It might also affect the perception of your organisation as one that is not as inclusive as it is, in actuality, striving to be.

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REVIEWING

As your company grows and requirements change, the necessary roles and responsibilities will evolve to fit the new working environment. Due to this, it’s wise to review your posted job descriptions regularly to make sure that they accurately reflect any possible changes in the position.

Most importantly, remember that you are writing a description that will be read by somebody who could potentially be representing your business in the near future - stay positive and descriptive about the role, follow the points above and you’ll be well on your way towards writing a job description that will attract job seekers by the dozens!

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